An empty page is like a stage where space, aesthetics, dynamics and balance are transformed into a unique choreography or design. No wonder that the first logo I created, was for the ballet company I previously danced for.

As a dancer, I learned to listen to choreographers and to interpret their ideas and visions into movement. I apply the same process of listening and interpreting, when approaching a new creative assignment for my clients.

In a briefing talk with my clients, I gather the most important information needed, such as the business vision, philosophy and goals.
In order to offer the most unique result, I research ‚what is already out there‘, whether local, regional, national or international. The creative process follows with utmost devotion to detail.